MarketingSherpa’s Email Summit ’10: a general overview

Over the last week, I have been posting the impressions, takeaways and insights from our man at MarketingSherpa’s Email Summit ’10.

He managed to send me a final post summarizing his impressions from the event.

What was the general tone of the event?  What were the major takeaways? And in the end: what has he learned?

This is what our man writes.

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Email marketing: the mailing frequency challenge

You either mail too frequently and annoy subscribers or you mail too little and don’t capitalize on your chance to interact with them.

Not all email programs fall into these categories, but many do.

The problem is email marketing is still a bit a separate discipline, where “more” is annoying and a “little” is forgettable.

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