social email marketing Archives - Social Email Marketing

Social email marketing case: announcing the new design of Flowtown

I’m a customer of Flowtown and recently received an edition of the newsletter from the company, announcing a new design.

The newsletter provided a nice overview of the new layout and some features, including three clickable screenshots and – since Flowtown is very much about social media and even social CRM but also a bit about email marketing – obviously the necessary social sharing tools.

The design of the newsletter, the placement of the various content elements, the call-to-action, the unsubscribe buttons, well, about everything you expect from a good email was there, including a nice big button to log-in to my account.

Ben & Jerry’s social media move: a story that needs some cooling

by J-P De Clerck

Despite the nature of their products, it seems that Ben & Jerry’s have caused quite some hot debates here and there. Earlier this week (or was it last week?) I saw a tweet (or was it a post?) flying by stating that Ben & Jerry’s would swap email marketing for social media marketing.

I didn’t look into it since I was busy but I remember thinking that we shouldn’t overestimate the value of information on the Web in general and that, if the information was right, Ben & Jerry’s maybe could use some marketing advice (well, in fact I thought something else but I’m to polite to write down the words that came to mind).

However, today the whole story came back in my ‘influence and attention sphere’. Not because it’s so relevant but because the good people and friends at The Email Guide, who obviously are about email marketing, and where I once posted something (time, gimme more time), had done some digging.