Skip to content

Social Email Marketing

social email marketing

Social email marketing case: announcing the new design of Flowtown

by J-P De Clerck

Flowtown social media marketing screenshot homepage I’m a customer of Flowtown and recently received an edition of the newsletter from the company, announcing a new design.

The newsletter provided a nice overview of the new layout and some features, including three clickable screenshots and – since Flowtown is very much about social media and even social CRM but also a bit about email marketing – obviously the necessary social sharing tools.

The design of the newsletter, the placement of the various content elements, the call-to-action, the unsubscribe buttons, well, about everything you expect from a good email was there, including a nice big button to log-in to my account.

Read more

Categories Case studies, Social email marketing Tags email marketing case, Flowtown, integration of email and social media, recipient expectations, redesign, social CRM, social email marketing, Twitter

Ben & Jerry’s social media move: a story that needs some cooling

by J-P De Clerck

Icecream


Despite the nature of their products, it seems that Ben & Jerry’s have caused quite some hot debates here and there. Earlier this week (or was it last week?) I saw a tweet (or was it a post?) flying by stating that Ben & Jerry’s would swap email marketing for social media marketing.

I didn’t look into it since I was busy but I remember thinking that we shouldn’t overestimate the value of information on the Web in general and that, if the information was right, Ben & Jerry’s maybe could use some marketing advice (well, in fact I thought something else but I’m to polite to write down the words that came to mind).

However, today the whole story came back in my ‘influence and attention sphere’. Not because it’s so relevant but because the good people and friends at The Email Guide, who obviously are about email marketing, and where I once posted something (time, gimme more time), had done some digging.

Read more

Categories Just my two cents, Social media marketing Tags Ben & Jerry’s, Checking facts, communication channels, content marketing, cross-channel, customer-centric, data-driven, digging, email marketing, HubSpot, inbound marketing, influencers, internet channels, internet marketing, J-P De Clerck, marketing consultant, retweeting, Sean Greenwood, social email marketing, social media marketing, strategy, stumbling, The Email Guide, tweet, tweeting
Post navigation
Older posts
1 2 … 17 Next →

On our new site

  • Digital transformation
  • Industry 4.0
  • IoT
  • Big data
  • Customer experience
  • Customer-centricity
  • Industrial IoT
  • Cloud computing
  • Content marketing
  • Digital transformation strategy
  • Digital marketing
  • Email marketing
  • Integrated marketing
  • Cybersecurity
  • Digital customer experience
  • Social media marketing
  • Customer loyalty
  • Storytelling
  • Information management
  • AI
  • Blockchain
  • Data lakes
  • Retail banking
  • Additive manufacturing
  • Smart buildings
  • DIKW model
  • Building management systems
  • NB-IoT
  • IoT platforms
  • Smart grid
  • Digital business
  • Personal data
  • Smart factory
  • LoRa
  • Digitization and digitalization
  • Retail
  • Smart home
  • LPWA
  • Predictive maintenance
  • Search engine optimization
  • Cyber resilience
© 2021 Social Email Marketing • Powered by i-SCOOP