2 thoughts on “Social email marketing case: announcing the new design of Flowtown”

  1. J-P, you’re right .. our bad. Much like “permission is perishable”, expectations should be aligned. Next time we’ll do a button w/ a clear call to action.
    Appreciate the support over the past few months.

  2. Thanks Dan for commenting. Still love Flowtown and as a social media marketer that likes innovation and creativity I must say that it was a good newsletter and idea.
    But as an email marketer, I must indeed talk about the expectation part.
    Marketing: it’s balancing these days 🙂

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