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Social email marketing case: announcing the new design of Flowtown


Flowtown social media marketing screenshot homepage I’m a customer of Flowtown and recently received an edition of the newsletter from the company, announcing a new design.

The newsletter provided a nice overview of the new layout and some features, including three clickable screenshots and – since Flowtown is very much about social media and even social CRM but also a bit about email marketing – obviously the necessary social sharing tools.

The design of the newsletter, the placement of the various content elements, the call-to-action, the unsubscribe buttons, well, about everything you expect from a good email was there, including a nice big button to log-in to my account.

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Categories Case studies, Social email marketing Tags email marketing case, Flowtown, integration of email and social media, recipient expectations, redesign, social CRM, social email marketing, Twitter

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