Guest post: email marketing; the SEO, keyword and content viewpoint

This week’s guest post comes from Corry Cummings, an experienced SEO copywriter and online marketer (email, social media, SEO, etc.) who runs ContentCustoms and MarketingCustoms.

Here is Corry’s take on email marketing, of course with a lot of search engine optimization and copywriting going on.

Some companies still make the mistake of assuming that, as email advertisements are typically short, there is no need to spend a great deal of time developing them.

On the contrary, email marketing campaigns can actually often be more difficult than marketing through full article search engine optimization or web promotion.

As they are indeed usually quite short, a good content developer must be able to express the main keywords and points of the email in as little space as possible while not providing such a low amount of information as to no longer be effective.

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Email marketing and call to action: how do I get people to the landing page?

Pieter Wuyts Allow me to introduce you to yet another contributor and his first post. I’m convinced that all email marketers out there will love the stuff Pieter Wuyts writes.

Why? Because Pieter is one of the founders of 8Seconds, that very quickly became the market leader in real time email testing. The company is market leader in real-time multivariate testing in email marketing campaigns. So no big theories but real-life tips and tricks to boost conversion rates and efficiency of your email marketing. In this first post, Pieter immediately gives a bunch of tips. The question he answers is how to get people to the landing page. Think call to action, buttons and read these excellent tips!

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