This week’s guest post comes from Corry Cummings, an experienced SEO copywriter and online marketer (email, social media, SEO, etc.) who runs ContentCustoms and MarketingCustoms.
Here is Corry’s take on email marketing, of course with a lot of search engine optimization and copywriting going on.
Some companies still make the mistake of assuming that, as email advertisements are typically short, there is no need to spend a great deal of time developing them.
On the contrary, email marketing campaigns can actually often be more difficult than marketing through full article search engine optimization or web promotion.
As they are indeed usually quite short, a good content developer must be able to express the main keywords and points of the email in as little space as possible while not providing such a low amount of information as to no longer be effective.