Why? Because Pieter is one of the founders of 8Seconds, that very quickly became the market leader in real time email testing. The company is market leader in real-time multivariate testing in email marketing campaigns. So no big theories but real-life tips and tricks to boost conversion rates and efficiency of your email marketing. In this first post, Pieter immediately gives a bunch of tips. The question he answers is how to get people to the landing page. Think call to action, buttons and read these excellent tips!