Email marketing and call to action: how do I get people to the landing page?

Pieter Wuyts Allow me to introduce you to yet another contributor and his first post. I’m convinced that all email marketers out there will love the stuff Pieter Wuyts writes.

Why? Because Pieter is one of the founders of 8Seconds, that very quickly became the market leader in real time email testing. The company is market leader in real-time multivariate testing in email marketing campaigns. So no big theories but real-life tips and tricks to boost conversion rates and efficiency of your email marketing. In this first post, Pieter immediately gives a bunch of tips. The question he answers is how to get people to the landing page. Think call to action, buttons and read these excellent tips!

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