What do your subscribers want from you? Usually, when they signed up with you they had some expectations: you promised something.
You need subscribers who can expect high end material from you. That’s what you want, but many companies choose to ignore expectations.
The solution is simple: meet or exceed what their expectations are. Don’t say things you can’t back up.
Cultivate your subscribers by understanding their expectations, selling them on what you bring to the table, and then matching your promises with proof.
This means describing your email content, goals, and value to subscribers.
Deliver what you promised but also keep asking subscribers what they want because everything changes, including the needs and expectations of the people that signed up for your emails.
Interaction is key.
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