The people at Lyris who, as you know are very active in the field of the integration of social media and email marketing (see the links below), organize a webinar later this week, in collaboration with Target Marketing.
The webinar is called “Social + Email Marketing: The Dynamic Duo”. As the visitors of this blog know, it is indeed a very dynamic duo.
Unfortunately, I won’t be able to attend because the webinar takes place on January 28, 2010 at 11:00 a.m. PT and then yours truly has family stuff to do since it’s late then where I live.
However, since 60% of the visitors of this blog come from the U.S., I thought it was worth sharing this with all email marketers out there.
The webinar will focus on issues such as how social sharing can extend the reach of email campaigns, generate more qualified leads and increase email ROI, how email marketing can help convert social media into revenue, how the combination of social media and email marketing can enhance relevance and engagement, and much more.
You’ll be able to submit questions through the webinar interface or via Twitter (of course) to @Lyris with the #LyrisCMO hashtag.
Participants will also receive a copy of “The Dynamic Duo: Email Marketing and Social Media,” a guide of best practices to achieve higher ROI from integrating email with social media.
Just sent the people at Lyris a mail to ask them if they can send me an overview afterwards (don’t like to miss stuff), but in case I wouldn’t get it: if you participate, please send me your thoughts and findings via Twitter, email (info[at]socialemailmarketing.eu) or by commenting on this post.
I thank you in advance.
Oops, almost forgot, you can register for the webinar right here.
Some related posts:
Check out my social email marketing stuff here.