As the first followers and visitors of this blog might know, I’m kind of a slideshare sharing freak. However, it’s been a while, since I shared a slideshare presentation (I just love that name: ‘slideshare’, so simple and so descriptive).
All this to say that I finally found some time to check what’s happening on slideshare and, especially, what good content was put online these last few days and weeks.
Here is an interesting one by Alterian, that was posted 4 days ago. Based on the title ‘Super Bowl Social Media Results’, you might think that it’s predominantly for people from the US, but it’s not.
By the way: regarding the Super Bowl, I guess you all know by now that Pepsico, the company behind Pepsi, decided a week ago not to advertise during this Super Bowl weekend for the first time in 23 years and decided to go to Facebook.
Back to Alterian’s presentation. What it shows are the results of the social media buzz surrounding the event as the company tracked it with its SM2 platform. The company focused on 37 advertisers. Discover the results in this short ten-page presentation.
By the way: the one with the most social media mentions was, indeed, Pepsi. Smart people at Pepsico if you ask me. I just added some buzz, simply by writing this post, get it?
You might want to go in ‘full screen’ mode to see the graphs.