Email marketing: why would you use a no reply email address?

I’ve been talking about the problem of using no reply email addresses and automatic confirmation emails in previous posts.

Guest blogger Kenny Van Beeck from Emailgarage, who was also our man in Miami for MarketingSherpa’s Email Summit, sent me a post with his view on the matter.

Read what he has to say about it and please, as always, add your comments.

In many email marketing campaigns, a no reply email address is used.

Why would you do that?

  • Do you want to miss the deal of a lifetime, because they can’t reply?
  • Do you want to enter the spam lists, because people didn’t want to hit the unsubscribe link?
  • Don’t you want to get feedback of your readers?
  • Do you want your recipients to receive an automated response email on their “out of office”?

Email marketing and response

I always thought that the sole purpose of an email marketing campaign was to create response.

And response is not only clicking a link or filling in a form. It can also be contacting you by phone or replying to your emails. So don’t block it!

Sure I know why people use a no reply address. It’s easier not to respond instead of searching for a real reply within all the “out of offices”. What the hell, nobody said it would be easy, and you can use rules to filter out those out of office messages or let you handle bounce management.

So next time you send out your email campaign, it’s up to you.

You can go for the easy way, but not the customer friendly way or you use a real reply and put a little effort in managing your customer relationship.

This is Kenny’s view on the subject. What’s yours?

Some related posts:

Email marketing tips: automatic confirmation emails; keep it personal
Email marketing: tips to ‘reactivate’ non-responsive subscribers
Email marketing tip: test your emails on a small percentage of your recipient base
Scott Hardigree’s email deliverability challenges in true Twitter-style
Email marketing: deliver what you promised

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