Would having 100,000 friends on Facebook make sense?

Jonas Klit Nielsen from Mindjumpers.com In an interview with Facebook COO Sheryl Sandberg, that TechCrunch posted earlier today, two interesting facts came up.


More than 50% of Facebook users use the social network daily,  that’s just about 175 million people, an enormous large number.


From that I can’t help thinking that Zuckerbergs’ original vision for Facebook is going to be the future for Facebook, it’s becoming a platform for its users daily life.



One thing that can ensure this is the way Facebook secures your digital personal key through Facebook Connect. Making it so easy to join other communities and interact with your Facebook friends on other platforms, makes a whole lot of sense in securing the continuing growth and time spent on Facebook.


The end of Facebook’s 5,000 friends limit: some thoughts


Another interesting and returning issue is the 5,000 friends limit. Sheryl Sandberg confirms that Facebook will make it possible to have more than 5,000 friends, but there is no time frame on this yet.


Is this actually a good idea? From my own perspective of working with companies using social media, it’s very interesting, no doubt that a personal profile can be more proactive, – not saying it’s the right way to use it, but I think that a lot would use it that way, trying to make friends on behalf of the business.


In all honesty, who will have 5,000 friends without being some sort of star or semi celeb?


According to me a personal profile does not make sense for having 100,000 friends, a page is much better built for the interaction level.


I might be wrong – it’s just a thought!


You can see the TechCrunch interview on YouTube with Sheryl Sandberg below and read the article on TechCrunch here.


The author, Jonas Klit Nielsen is co-founder and Managing Partner of Mindjumpers, a Copenhagen based social media agency. Jonas works with various companies developing strategies for implementing and creating value through the use of social media. As a blogger it’s his aim to share the strategic insights and thoughts, generated through his agency’s work. You can connect with Jonas on Twitter here.






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