Skip to content

Social Email Marketing

It’s time for mobile social networking: Facebook and Twitter grow on the mobile Web

Mobile social networking is gaining ground in the US, according to recent data from comScore’s MobiLens, that tracks and reports on mobile trends and consumer behavior.


According to the data, in January 17.1% of mobile subscribers went to a social networking site or blog as compared to 13.8% in October.


Last week, the Web measurement firm reported that both Facebook and Twitter have seen triple-digit traffic growth on the mobile Web in the last year, reaching U.S. audiences of 25.1 million and 4.7 million, respectively.



Facebook recently announced cracking 100 million active mobile users worldwide.


Mobile social networking fastest grower but text messaging rules


Though social networking was the fastest-growing type of content usage over the last three months, text messaging remains by far the most prevalent.


Nearly two-thirds (63.5%) of mobile users resorted to text messages in January, up from 62% in October.


Web browsing was the next most popular activity, with 28.6% surfing the mobile Internet (up from 26.8% in October), followed by game-playing (roughly flat at 21.7%), using downloaded apps (19.8%, up from 18.3%), social networking (17.1%) and listening to music (12.8% versus 11.6%).


High-end devices have helped in boosting the social media on mobile phones. Approximately, 43 million users owned smart phones as of January, an 18% increase from October.


BlackBerry-maker Research in Motion (RIM) with 43% market share emerged as the dominant handset maker. It is followed by Apple with 25.1%.


Google’s Android platform too jumped from 2.8% to 7.1% in the last three months. Other winners are Motorola with 22.9%, LG 21.7%, and Samsung 21.1%.

Bookmark and Share

Join me on Twitter

Join me on Digg

Subscribe to the newsletter

Join me in the Social Marketing Forum





Categories Mobile social networking, Research Tags Android, Apple, BlackBerry, comScore MobiLens, Consumer behavior, Facebook, Google, LG, mobile social networking, mobile trends, mobile web, Motorola, Research in Motion, RIM, Samsung, text messaging, Twitter
Post navigation
Recent data regarding the use of social media in businesses aggregated
Guest post: Email Marketing + Social Intelligence = Increase In Customer Engagement ROI

On our new site

  • Digital transformation
  • Industry 4.0
  • Internet of Things
  • Big data
  • Customer experience
  • Customer-centricity
  • Content marketing
  • Digital transformation strategy
  • Edge computing
  • Cloud computing
  • Building information modeling
  • Artificial intelligence
  • Information management
  • Marketing technology
  • Email marketing
  • Blockchain technology
  • Data lakes
  • Storytelling
  • RPA
  • Additive manufacturing
  • Smart buildings
  • DIKW model
  • BMS systems
  • NB-IoT
  • Smart cities
  • IoT platforms
  • Digital business
  • Cybersecurity
  • LoRa
  • Personal data
  • Smart factory
  • Digitization and digitalization
  • Smart home
  • Attack surface management
  • Retail
  • LPWA
  • Predictive maintenance
  • Search engine optimization
  • IoT technology
  • Data breach
  • Hybrid work
  • Digital twins
  • Smart office
  • Marketing automation
  • Customer data platforms
© 2023 Social Email Marketing • Powered by i-SCOOP - Poortcentrum