Mobile social networking is gaining ground in the US, according to recent data from comScore’s MobiLens, that tracks and reports on mobile trends and consumer behavior.
According to the data, in January 17.1% of mobile subscribers went to a social networking site or blog as compared to 13.8% in October.
Last week, the Web measurement firm reported that both Facebook and Twitter have seen triple-digit traffic growth on the mobile Web in the last year, reaching U.S. audiences of 25.1 million and 4.7 million, respectively.
Facebook recently announced cracking 100 million active mobile users worldwide.
Mobile social networking fastest grower but text messaging rules
Though social networking was the fastest-growing type of content usage over the last three months, text messaging remains by far the most prevalent.
Nearly two-thirds (63.5%) of mobile users resorted to text messages in January, up from 62% in October.
Web browsing was the next most popular activity, with 28.6% surfing the mobile Internet (up from 26.8% in October), followed by game-playing (roughly flat at 21.7%), using downloaded apps (19.8%, up from 18.3%), social networking (17.1%) and listening to music (12.8% versus 11.6%).
High-end devices have helped in boosting the social media on mobile phones. Approximately, 43 million users owned smart phones as of January, an 18% increase from October.
BlackBerry-maker Research in Motion (RIM) with 43% market share emerged as the dominant handset maker. It is followed by Apple with 25.1%.
Google’s Android platform too jumped from 2.8% to 7.1% in the last three months. Other winners are Motorola with 22.9%, LG 21.7%, and Samsung 21.1%.
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