Email Marketing: Where the sidewalk ends the relationship begins

What do the book “Where the sidewalk ends” and the songs; A Boy Named Sue, and The Cover of the Rolling Stone have in common?  They were all written by Shel Silverstein.

In the mid-90s while living in Key West I had the good fortune of meeting Shel through a good friend and got to spend some time with this amazing individual.  My buddy Michael, Shel and myself would meet for breakfast on Saturday when he was in town.  Usually we would discuss music, news on the island and life in general.

While talking to him about my new internet business and sales, Shel gave me some advice I still hold dear to my heart.

He said, “Selling is easy. There are only two reasons people make a purchase. They want something or they need something. Every sale is emotional, whether someone is buying a car, a pair of socks or even a website.  At the moment of the actual sale, the person buying has started a relationship with you and will continue that relationship if you hold-up your end of the relationship.  They also think this is a one-to-one relationship.”

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