The smartphone is becoming a communications hub – indeed, for social networking and email as well – and allows users to integrate location, social networking, communication and information. The war of the formats is raging (smartphones, netbooks, MIDs,…) but it’s obvious mobile is a key focus.
According to recent data from ABI Research, consumers are increasingly demanding smartphones. It’s only a matter of time before most consumers have a smartphone, especially since by 2014 45% of the smartphones shipped that year will be priced below $200.
This of course offers opportunities for mobile marketing, makes it more and more interesting to create a mobile version of your website but it also has important consequences for mobile email.
According to the ‘European email marketing consumer report 2009’ from contactlab, email accounts are more often checked on smartphones, although there are important differences per country.