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Guest post: 15 tips to build your subscriber list

The foundation for successful email marketing is a targeted, permission-based email list. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. 

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities: 

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Categories Email marketing Tags blogs, email addresses, Facebook, getresponse, newsletters, opt-in subscribers, permission-based email list, relevant content, sign-up forms, social media pages, squeeze page, subscriber list, subscription form, successful email marketing, word of mouth

Social media and email integration: the facts and data

I have been following the evolutions regarding the integration of social media and email for marketing purposes and serving plenty of tips for a while now.

The evolutions don’t stop, I can’t even follow them, so let me give you an overview of facts and data about email and social media integration, especially since yesterday StrongMail released a report in which the company states that email and social media integration appears to have finally reached mainstream. 

In this post, you will find all the recent facts about social media and email from various surveys and some industry news (including stuff I haven’t covered) that clearly shows that ESPs are increasingly adding features to integrate social media and email and that email marketers are going full throttle for social email marketing.   

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Categories Email marketing, Social email marketing, Social media marketing Tags 2010 Marketing Trends, 2010 Marketing Trends survey, Axicom, Bronto, Cheetah, Clickz, content sharing, customer engagement analytics platform, email and social media, Email Experience Council, email integration, email leads, Email Marketing Goes Social, email marketing guide, email marketing guide for online retailers, email marketing service provider, Emma, engagement and email timing, ESP Emma, ESPs, Facebook, facts about social media and email, facts and data, future of email, getresponse, iContact, integration of social media and email, Luis Rivera, Lyris, MailChimp, Responsys, ShareThis, sharing through email and social channels, significance of social email marketing, Silverpop, social email marketing, social media, social media and email integration, social media and email marketing are best friends, Spring, StrongMail, Twitter, VerticalResponse, VerticalResponse application, webinar, white paper
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