CheetahMail (Experian) further integrates email marketing and social media

Another provider of digital marketing solutions has chosen to go further on the path towards the integration of social media and email.

Experian Marketing Services has announced the “availability of extensive social media tools standard within its email application”. That email application of course is CheetahMail.

Now, didn’t CheetahMail have some social media possibilities already? Yes, it did: customers could use sharing tools, a.k.a. “Share With Your Network” or SWYN, Twitter features and Facebook features.

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ExactTarget’s acquisition of CoTweet in video

Well, I often said it before: I’m not really a news blogger.

I guess you all know by now that earlier this month ExactTarget has acquired CoTweet, as they said “to create the industry’s most comprehensive solution for companies to connect with customers”.

OK, that’s the PR. You know that the deal has everything to do with the topics this blog is about: the convergence (or call it omnichannel cross-fertilization) of email, mobile, social media and what not.

According to the official PR “the acquisition creates the first enterprise solution to manage social media, email marketing and mobile marketing by combining the power of ExactTarget and CoTweet”.

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