CheetahMail (Experian) further integrates email marketing and social media

Another provider of digital marketing solutions has chosen to go further on the path towards the integration of social media and email.

Experian Marketing Services has announced the “availability of extensive social media tools standard within its email application”. That email application of course is CheetahMail.

Now, didn’t CheetahMail have some social media possibilities already? Yes, it did: customers could use sharing tools, a.k.a. “Share With Your Network” or SWYN, Twitter features and Facebook features.

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Experian acquires Japanese email marketing company

Experian, a global information and financial services company, has taken a major stake in a Japanese email marketing service provider.

The visitors of this blog probably know Experian Marketing Services (Experian does more than just marketing), a provider of customer targeting and engagement services and owner of well-known ESP CheetahMail (that ranked high in Forrester’s ESP report I mentioned a few times over the last weeks).

In a press release, Experian says it has taken an 88.5% stake in the Japanese company that goes by the name A-Care Systems. The exact amount of the deal has not been disclosed.

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