Experian acquires Japanese email marketing company

Experian, a global information and financial services company, has taken a major stake in a Japanese email marketing service provider.

The visitors of this blog probably know Experian Marketing Services (Experian does more than just marketing), a provider of customer targeting and engagement services and owner of well-known ESP CheetahMail (that ranked high in Forrester’s ESP report I mentioned a few times over the last weeks).

In a press release, Experian says it has taken an 88.5% stake in the Japanese company that goes by the name A-Care Systems. The exact amount of the deal has not been disclosed.

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