Email marketing tip: test your emails on a small percentage of your recipient base

Luc Robijns For experienced email marketers this is an obvious tip. There is a lot of testing to do in email marketing to see what works best for both, you and your customer in general.

Testing helps you to find out what type of content works best, what’s the best day to send an email and much more.

However, besides these more general tests, that provide you tactical insights on a medium to long term, you also need to test your emails prior to sending them.

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