Genius publishes marketing automation essentials handbook

Essential marketing automation by Genius
Essential marketing automation by Genius

Genius.com, an on-demand marketing automation and email marketing vendor, announced the publication of “The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers.”

Written by B2B marketing expert and “eMarketing Strategies for the Complex Sale” author, Ardath Albee, the book outlines the 15 essentials of lead nurturing across the key topics of lead scoring, content creation, dynamic messaging, and pipeline acceleration.

The handbook is designed to help organizations come up to speed with Marketing Automation techniques and help measure the success of their efforts as they engage with prospects. Continue reading “Genius publishes marketing automation essentials handbook”

Improving the customer relationship delivers the best return

According to a survey of the ‘Chartered Institute of Marketing’, many marketers find that Customer Relationship Management operations generate the best results.

It’s an illustration of the fact that more marketers start to understand the importance and efficiency of improving the relationships with their customers but also of a more customer-centric approach.

Probably the results of the survey are influenced by the economic recession and a return to more conservative and risk-free forms of marketing, among which optimizing the return of marketing investment by focusing on existing customers. Continue reading “Improving the customer relationship delivers the best return”