KISS principle Archives - Social Email Marketing

Email marketing deliverability: 25+ tips to reach the inbox

Yesterday, I posted about the strange findings from Econsultancy regarding email deliverability, so I decided to make a follow-up post with over 25 tips.

They come from several posts and interviews on this blog. You will find the links to those posts below.

So, after you have read this post you can go and check them all out. Or you can simply go through our email deliverability section. Here we go.

Mobile platforms and your email marketing campaign

End of last week, new data showed that an increasing number of consumers is switching to smartphones.

Other mobile platforms (netbooks, tablets, Mobile Internet Devices, hybrids and what not), are also conquering the hearts and wallets of bith business users and consumers.

Of all business email communication, almost 40% is checked, read, and replied to using a mobile device.