Marketing manners matter!
Unless you were raised by wolves in the wild, at some point you’ve learned it is polite to say “Thank You”. Not only is it proper etiquette, it’s just downright considerate and gracious. Yet for marketers, saying thank you is about much more than just being polite. If you’re in the business of building lasting, loyal customer relationships (and if you’re not, please question why you’re bothering to be in business at all ) it’s an essential practice that pays both monetary and good will dividends. Without it, you’re both at greater risk of customer flight and a sitting duck for the competition.
If you don’t already have a “thank you” process in place, it’s easy to begin one. I suggest matching the format of the initial thank-you message to the channel in which someone first did business with you, then expanding that over time.
For example, did someone purchase from you online? If so, email them a thank you with an offer to re-visit or purchase again, ideally with a coupon or free gift to entice them into action soon. Did they buy in your store or office? Postal mail them a thank-you follow-up. Did they do business with you at a conference, fair or trade show? Email and mail them an invitation to engage with you at either your physical place of business, your online storefront, or both. And keep the follow-ups coming.