The revenge of the neglected child of online marketing: content

Shout These days, the importance of content for online marketing and communication is receiving a lot of attention. And I would say: it’s about time. I’ve only been shouting about this from the rooftops for the past fifteen years or so.

Why has it taken so long? Simple. Everyone was so occupied with broadcasting and all these new marketing channels and techniques like websites and email marketing (yes, once upon a time that was something new) that absolutely no attention was paid to the essence.

And that essence is: how can I use interactive marketing more effectively in order to better serve my customers and generate more turnover? Period.

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