Ryan Schoenefeld: a brief history of social media and the digital landscape

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First it was MySpace. They dominated for years and eventually became isolated from assorted social environments that are more prevalent now. Not to mention, everyone who harnessed MySpace remembers having Tom as a friend.

Eventually the trend arguably withered and gave way to new applications such as Twitter, LinkedIn, Foursquare and Facebook, just to name a few.

These environments have seemingly remained relevant, despite the monopoly of social media sites that have recently gained traction.

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YouTube (channels) and search engine optimization

Youtube To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.

Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels.

However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes.

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