JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Social media and bad reputation: stop being defensive

Bad reputation Here is a post that I’ve put on my personal blog last monday. It was originally titled “Social media monitoring, online feedback and the bad reputation phobia”, so I guess you know what it is about but I’m especially interested in what you think. Here it is.

The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback.

This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices and efforts that provide no business value.

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Communication is the Only Way

COMMUNICATION

Communication is tool that each and every one of us is required to utilize on a daily basis. Without having the power to voice your opinion, it can be challenging to connect with people on a personal level. We not only need to connect with people on a personal plateau, but a majority of us are also responsible for establishing common ground in a professional manner.

That is why it is crucial to create a degree of confidence with your communication skills. Like anything else in life, your communication skills can be honed and you can become proficient with perpetual use and practice.

It is also applicable and arguably a requirement for business interactions. Without communicating in a professional manner, businesses can fail to connect with prospective customers. You not only need to create an environment of trust and dependability, but you also need to assure the potential client that you will have their back throughout your relationship.

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