Social media and bad reputation: stop being defensive

Bad reputation Here is a post that I’ve put on my personal blog last monday. It was originally titled “Social media monitoring, online feedback and the bad reputation phobia”, so I guess you know what it is about but I’m especially interested in what you think. Here it is.

The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback.

This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices and efforts that provide no business value.

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State of search engine marketing report: social media tactics and ROI are key topics

The Search Engine Marketing Professionals Organization (SEMPO) just released its latest report on the state of search engine marketing.

Reportedly, 1,472 responses were used to publish the findings in the report. One of the key findings in this report revealed just how powerful Google is as a search engine with 97% of the responding companies claiming that they paid to advertise via Google AdWords.

Google is well aware of this and the majority of responses concluded that they had to pay more for Google services than they did in 2009.

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