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Social Email Marketing

JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Social email marketing, measurement and KPI’s: a follow-up

When I started this blog last Sunday I had been reading and discussing about the issues of the measurability of social email marketing. Yesterday I had an email conversation with the people at Radian6 (social listening and measurement company #1) and got some good input from Lauren Vargas.

I wanted and still want to make a post about everything we discussed but due to a lack of time I haven’t done it yet. Fortunately Lauren was so kind to comment on yesterday’s post about KPI’s and social email marketing.

I know that comments on blog posts are often not read so I just copy and paste some of the things Lauren had to say. Curious to know what you think.

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Categories Social email marketing Tags KPI, Lauren Vargas, measurability, Radian6, social email marketing

Social email marketing is about customer centricity

Social email marketing is very ‘hot’ in some countries, such as the US and the UK, while in many other countries, including the one I come from, social email marketing doesn’t seem to ring a bell yet – except with the marketing fanatics of course.

Recently I even talked to a local email marketer who really is good and who has a great ESP/MAP platform who told me that he read a lot on the web about social email marketing these days and he didn’t mean on local websites… So he was just beginning to hear about it.

It’s fair to say that, although social email marketing is not really that new, it is rapidly growing into one of the most important evolutions in the email marketing space.

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Categories Social email marketing Tags customer-centricity, email marketing, social email marketing
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