JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Demographics of Facebook users to help promote newspaper sales?

At one time, social networking sites, including Facebook, were places strictly of “diary” entries. Routine tasks of daily lives and pictures from the weekend were and still are regularly recorded.

As you know, an increasing number of professionals are turning to social networking for promotion of themselves and their businesses. A vast number of these people are from the writing and news community.

New and innovative ways to gain readership have necessitated exploration for printed media. Today, the expanding array of tools featured on sites like Facebook makes it possible to acquire loyal readers, as evidenced by numerous studies.

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Email marketing + social media + mobile: the highly engaged person does not think by information medium

Sophia Aladenoye Recently I was reflecting on a conversation I had with some friends about SXSW and Foursquare’s partnership with MTV & VH1. All of this got me thinking about Marc by Marc Jacobs and its recent partnership with Foursquare and how all of these partnerships with the social media-driven, location-based mobile capability inherent within Foursquare could benefit email marketing.

Why am I focusing on email marketing in the face of the inherent coolness and youthful feel of social media & mobile technologies? I focus on it because in spite of what anyone might believe, email marketing will be around for a long time to come.

Why? Simply because there are many, many people who are very comfortable with it and people do not separate their forms of media — they use it all in an intuitive and mixed manner…so communicators/marketers should not completely ignore/forget email marketing as a great medium to connect with people.

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