According to a survey of the ‘Chartered Institute of Marketing’, many marketers find that Customer Relationship Management operations generate the best results.
It’s an illustration of the fact that more marketers start to understand the importance and efficiency of improving the relationships with their customers but also of a more customer-centric approach.
Probably the results of the survey are influenced by the economic recession and a return to more conservative and risk-free forms of marketing, among which optimizing the return of marketing investment by focusing on existing customers.