IDC Retail Insights recently finished a new report, called “Guide to Enabling Immersive Shopping Experiences”.
Just as marketing is and should be cross-channel, shopping has become what IDC calls ‘omnichannel’ too. And I’m not talking online shopping here, I’m talking shopping, online and offline.
Since this blog is about the cross-fertilization of social media and social communication evolutions (in the first place a change in how people and companies behave and communicate), it’s time to bring in another topic I will start blogging about: social CRM.
And since customer engagement and social marketing are clearly top priorities for marketers in 2010, here is already a presentation about social CRM. More posts coming soon.
Sometimes images say more than words like in this presentation by Martin Walsh, simply called ‘Social CRM Definition’.