It’s a bit short, it’s a bit commercial but it’s clear and there is a case study with data: StrongMail Influencer slideshare presentation: ‘Integrating Email Marketing and Social Media’ (of course using StrongMail Influencer).
Social email marketing
Social email marketing, measurement and KPI’s: a follow-up
When I started this blog last Sunday I had been reading and discussing about the issues of the measurability of social email marketing. Yesterday I had an email conversation with the people at Radian6 (social listening and measurement company #1) and got some good input from Lauren Vargas.
I wanted and still want to make a post about everything we discussed but due to a lack of time I haven’t done it yet. Fortunately Lauren was so kind to comment on yesterday’s post about KPI’s and social email marketing.
I know that comments on blog posts are often not read so I just copy and paste some of the things Lauren had to say. Curious to know what you think.