Social email marketing Archives - Page 8 of 29

This blog is all about the impact of social media on marketing in general and on email marketing, specifically. The Social Marketing Forum and its Facebook page are all about social media marketing, peer-to-peer advice, discussions and the sharing of insights.

However, all “administrators” of the Social Marketing Forum also have their own blogs and Facebook pages.

I was the only until now who had no own Facebook page. Not that it’s a must of course (worse, I blog about email marketing all the time, and I even haven’t found the time to start an email newsletter yet…).

Well, anyway, today I launched a little Facebook page for my blog. It will not contain the posts on this blog, I mean, not all of them. I will just add one now and then.

The recent Econsultancy’s 2010 Email Marketing Census revealed that companies continue to utilize email marketing more than PPC, but they are not taking advantage of one of the most important benefits of email marketing – segmentation. Furthermore, what does email segmentation mean for the web 2.0 customers?

Ecommerce marketers can power up their email with social intelligence that not only helps drive sales, but also captures the next sale and the sale after that. A social media monitoring tool offers quick and easy methods to identify SEO keywords and geo-location segmentation for your email campaigns.

Email marketing has long been a superior channel for driving sales, specifically in remarketing campaigns. When you email your subscribers, you already know a little about their buying behavior. By tailoring a highly personalized message that aligns with their current conversations, your email campaigns will generate a significantly higher response rate than generic, broadcast-style emails.