The recent Econsultancy’s 2010 Email Marketing Census revealed that companies continue to utilize email marketing more than PPC, but they are not taking advantage of one of the most important benefits of email marketing – segmentation. Furthermore, what does email segmentation mean for the web 2.0 customers?
Ecommerce marketers can power up their email with social intelligence that not only helps drive sales, but also captures the next sale and the sale after that. A social media monitoring tool offers quick and easy methods to identify SEO keywords and geo-location segmentation for your email campaigns.
Email marketing has long been a superior channel for driving sales, specifically in remarketing campaigns. When you email your subscribers, you already know a little about their buying behavior. By tailoring a highly personalized message that aligns with their current conversations, your email campaigns will generate a significantly higher response rate than generic, broadcast-style emails.