Fast Company, in their March edition, profiled the restaurant chain Houlihan’s, who took a unique data-driven approach to identifying and leveraging the input from Best Customers using social media, “Social Network Rockets Houlihan Restaurant’ Profits.”
The results are clear: in the pilot markets, profits have increased by 12% when sales in casual dining overall were decreasing by 1%.
Iskandar Najmuddin, technical director at UK-based social media agency Nudge, posted an interesting slideshare on his company’s blog end of last week.
It’s a nice overview of recent developments on Facebook, including from a more technical perspective.
Iskandar also added some predictions to the presentation that you can watch below.
I have to admit I never heard about Nudge before (but then again, I don’t live in the UK) but while checking out some of the LinkedIn groups, I’m a member of (and I have to admit, I rarely check them) I saw this interesting forum entry from someone and, well, you know how it goes.