ExactTarget’s acquisition of CoTweet in video

Well, I often said it before: I’m not really a news blogger.

I guess you all know by now that earlier this month ExactTarget has acquired CoTweet, as they said “to create the industry’s most comprehensive solution for companies to connect with customers”.

OK, that’s the PR. You know that the deal has everything to do with the topics this blog is about: the convergence (or call it omnichannel cross-fertilization) of email, mobile, social media and what not.

According to the official PR “the acquisition creates the first enterprise solution to manage social media, email marketing and mobile marketing by combining the power of ExactTarget and CoTweet”.

Read more

Shall we do some sharing?

Whitepaperleadgen For once we are going to ask you something: to please sign up for our weekly newsletter that we have just launched.

What do we promise you in return? Well, besides our love and eternal gratitude, we promise you good blog posts and a free 15-page guide for all those people out there that want to look at social media marketing from a strategic and customer-centric viewpoint.

In fact, we don’t talk about customers in it, we talk about people. And we don’t talk about media, we talk about voices. Unless you are a social media maven this is a guide you want to have (look at the nice cover on the left).

You sign up to our weekly newsletter on the right hand side of this little post and we will send you a link to that guide. Fair deal?