Fast Company, in their March edition, profiled the restaurant chain Houlihan’s, who took a unique data-driven approach to identifying and leveraging the input from Best Customers using social media, “Social Network Rockets Houlihan Restaurant’ Profits.”
The results are clear: in the pilot markets, profits have increased by 12% when sales in casual dining overall were decreasing by 1%.
Contributor Ambal Balakrishnan from ClickDocuments recently interviewed Seamus Walsh about his key marketing trends and predictions for 2010.
Seamus Walsh is Founder of Vazt Global Inc., a B2B content and research publishing platform comprised of a SG&A taxonomy and micro-sites focused on Optimizing people, process and technology.
An interview about web video from the B2B marketing perspective.