Small businesses go social to stay engaged with customers

A few days ago I bookmarked and tweeted a press release via Delicious, that said social media adoption by U.S. small businesses doubled since 2009.

The findings come from the so-called Small Business Success Index, that’s sponsored by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business (quite a mouthful).

The key finding of the SBSI is that social media adoption by small businesses has doubled from 12% to 24% in the last year.

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GigaOM: Facebook acquires Malaysian start-up

According to GigaOM, Facebook has acquired Octazen Solutions, a small Malaysian start-up.

Facebook especially seemed to want to have the talents and skills of the two people behind the start-up that specializes “in ways to import contacts”.

When you visit the homepage of the start-up, it says “The Octazen team wanted to let you, our valued customers, know that the company recently received an offer to acquire most of the company’s assets and to employ those assets in a different direction. After carefully evaluating this offer, our team believes this is a wonderful opportunity of which we must take advantage”.

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