Viral marketing: a bunch of tips on how NOT to do it

Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign.

From plans falling apart to downright terrible marketing messages, newbie viral marketers tend to walk along a risky path. While success is still waiting at the end, there are several no-nos that are there to catch up marketers along the way.

In this post you will find five anti-tips that will help you plan and execute a successful viral marketing campaign, without any potential hold-ups or failures.

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Facebook and PayPal announce a deal: is it to boost international business?

Well, it’s probably less important than the Facebook news and opinions I wrote about earlier today, but it’s news!

Facebook and PayPal will soon work together to offer an online payment solution for both virtual goods and ads on the king of social networks (and since January the prince of traffic).

The deal is meant to offer an extra service to both Facebook users and marketers.

For marketers, it means they will be able to pay for their ‘social advertising’ with eBay’s popular payment system.

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