Viral marketing: a bunch of tips on how NOT to do it

Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign.

From plans falling apart to downright terrible marketing messages, newbie viral marketers tend to walk along a risky path. While success is still waiting at the end, there are several no-nos that are there to catch up marketers along the way.

In this post you will find five anti-tips that will help you plan and execute a successful viral marketing campaign, without any potential hold-ups or failures.

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Email marketing industry news: CertifiedEmail goes SMB with iContact

Goodmail Systems and ESP iContact today announced a partnership and reseller agreement.

iContact, an ESP focussing on small and mid-sized businesses, will use Goodmail’s CertifiedEmail system that assures authenticity and enables recipients to immediately see if a mail comes from a sender with whom they have a pre-existing relationship.

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