Social Email Marketing

Some people who visit this blog are a bit confused. Well, in fact, it’s not really the people that find the posts on this blog interesting but more the marketing companies and some fellow bloggers.

People tend to get confused when it’s not clear what you’re talking about, or what you stand for. We are used to come up with all kinds of labels and tags, it makes us feel safer (which of course is an illusion). Some people would like this blog to be about email marketing and others about social media marketing, etc. Label it, tag it and life goes on, you know?

Well, this blog is not like a disease. You can’t go to the doctor and ask what it is and what medications you need to get better. I mention diseases because, just like many companies and people in the marketing industry, the medical ‘industry’ knows about labels and tags too. “You have an ulcer, take this”. “Thank you doctor, I feel better now that I know what it is.” Who cares what’s the cause of the ulcer, right?

Back to this blog. Please allow me to tell you why it’s called what it’s called and then to say why I feel the urge to explain this. Deal? Thanks a lot.

Twitter is a great thing. And I’m not talking about marketing or traffic building or whatever now. It’s a great thing because it allows you to connect with people. Well, we shouldn’t need Twitter or other social media to connect with people around us all the time. But if you live in France and want to connect with someone in India, Guatemala or Australia, it’s kind of handy.

Connecting with people on social media is just the start. Connecting, sending direct messages, etc. is a bit like dating. You gradually get to know each other.

Now, if you just start with Twitter: don’t think you will connect with everyone. If you have 100 followers, you can praise yourself lucky if one of them ultimately becomes a real relationship and seems to be someone you might ultimately want to call a friend or even a soulmate. The important thing is what happens after the connecting.