Social Email Marketing

Email marketing: the risks of comparing your open rates and click-through rates with those of others

The most used tactical metrics in email marketing still include the ‘open rate’ and the ‘click rate’ or ‘click-through rate’ (CTR).

Just as a reminder: the ‘open rate’ is a percentage that expresses the ratio between the number of emails that are delivered to the recipient (all emails that reached the inbox) and the number of subscribers who actually opened the mail.

The CTR is the number of emails that were clicked at least once, divided by the number of delivered emails.

What 2010 might look like in terms of social media evolutions (warning: this is not serious)

OK, let’s remain a bit in the holiday spirit with some fun ‘predictions’.

Today, social media marketing expert Bert Van Wassenhove posted his own amusing view about the social media future in a post called ‘what you might read about 2010 in 12 to 24 months’.

In case you still wonder: the content of the post is about imaginary stuff, but if you read between the lines you’ll find some interesting things to think about. For Van Wassenhove, privacy seems to be one of them.