Marketing automation software vendors leading the LMA pack?

Laura Ramos
Forrester’s Laura Ramos

The market of lead management automation (LMA) software vendors has been very active with new tools and services, targeted towards sales and marketing and at the same time better aligning the lead generation and lead management efforts of both. Marketing automation software vendors seem to lead the pack.

Forrester Research recently announced a report on the lead management automation (LMA) market and found that the adoption of these solutions is slowed by multiple vendor choices and ‘confusing claims.’.

One of the challenges is that LMA applications can be found in or around various other business applications such as customer relationship management (CRM), Sales Force Automation (SFA) and marketing automation.

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CRM: trends and evolutions in 2009

CRMBuyer published an interesting article a while ago in which it sums up some CRM evolutions this year, based on data and input from research companies, including IDC, Forrester and Gartner.

Although the growth of the CRM market might be slower than in 2008, most research companies foresee a steady annual growth for the next years.

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