Small businesses see benefits of email marketing

OK, it’s not that fresh anymore but according to a survey, conducted by Hurwitz & Associates for Ontario-based email marketing service provider Campaigner (a solution of Software-as-a-Service communication services and solutions company Protus), almost half of North American small businesses use email marketing today.

Campaigner’s “2009 State of Small Business Online Marketing Survey” found that 46% of small businesses surveyed rely on email marketing to help them find new customers, keep existing ones and grow their businesses. Hurwitz & Associates gathered responses from 259 North American businesses with 1 to 20 employees.

Furthermore the report reveals that 36% of the surveyed small businesses plan to start using email marketing in the coming year.

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