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An email marketing conversation at the Email Insider Summit: three reasons why email marketers divorce ESPs

Fred Tabsharani Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage. 

The same principle can and should apply in the context of a business partnership.  As with any partner, in business or otherwise, at the outset of each relationship is a set of clearly defined goals. Also, and very often unexpectedly, misunderstandings occur and can lead to a painful breakdown in communication, which often leads to resentment and, at times, permanent separation.

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Categories Email marketing Tags account manager, BlueHornet, Christy Barret Weymout, communication, Dave Baker, email deliverability, Email Experience Council, email industry, Email Insider Summit, email marketers, email marketing, Email Measurement and Accuracy Roundtable, Email Service Providers, email strategy, ESP relationship, ESPs, ExactTarget, increased deliverability to the inbox, Jeremy Swift, MAAWG, Port 25 Solutions, Razorfish, Sanibel Island, streamlined integration, www.deliverability.com

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