Guest post: how to work a trade show


Then I visit companies at local tradeshows and events, I always analyze their marketing tactics. It’s not enough to just show up to the event and wear the company T-shirt; you have to actually sell your products and services. Unfortunately the decision maker who signed off on the budget for the tradeshow booth is not always attending the actual event. If you stuck 100 small business OWNERS in these booths or people who were trained really well by the small business owners, they’d be selling their socks off.

Given that so many excellent companies make basic mistakes when promoting their companies, I thought I’d go into a few of my basic rules for each tradeshow.

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