Email marketing tips: the best day to send B2B emails

Often people ask me when is the best day to send their emails. I always give the same answer: “it depends”. Then they ask me from what it depends, and I answer “from many things”.

To know what these “many things” are, there are many elements to consider: the target audience, the type of content, the purpose of the emails, the list goes on.

Of course there are some general rules, but I still think the best way to define the ideal day to send your B2B emails (and emails in general) is simply by asking it to your recipients and of course by testing.

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