Here is a post from the second new contributor of the day I am glad to welcome. Chris Yoko from Yoko Consulting, a performance driven marketing consultants firm, looks at mobile email in his first post (for this blog of course).
Of the many companies I speak with, as well as various colleagues and other professionals, most think they have their email game down pat. We’re tracking statistics, we test subject lines and creative and we’re following all the rules. What more could you ask for?