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Chris Yoko

Email marketing: making the most of mobile email users

Chris Yoko Here is a post from the second new contributor of the day I am glad to welcome. Chris Yoko from Yoko Consulting, a performance driven marketing consultants firm, looks at mobile email in his first post (for this blog of course).

Of the many companies I speak with, as well as various colleagues and other professionals, most think they have their email game down pat.  We’re tracking statistics, we test subject lines and creative and we’re following all the rules.  What more could you ask for?

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Categories Mobile email Tags Chris Yoko, email list, mobile devices, Mobile email, mobile internet, Mobile Internet Report, mobile version of your email list, Morgan Stanley, subject lines, tracking statistics, Yoko Consulting

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