According to a survey that was conducted by Bazaarvoice and The CMO Club, Chief Marketing Officers want to be able to better measure their social media activities next year.
The survey results show that CMOs are planning to invest more in social media in 2010 but not because ‘others do too’.
As is the case with marketing in general these days, CMOs want to know the return of their spend across various media and channels. And of course social media is just one of them, albeit the main one for 2010.