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Social Email Marketing

Email Insitute

Email marketing in the social media age: it’s all about engagement and the recipient

Email and social media


Epsilon‘s Hayden Saunders posted an interesting piece about bringing email marketing in the social age on the Email Insitute blog a while ago. As you know a topic we have been covering since ages so we’re glad we can post it here for you.

Social media has created a huge buzz in recent years and many consider it the future of marketing. While there’s no doubt that its popularity has altered the media landscape, a report (Equation Research: 2009 Marketing Industry Trends Report) found that 37% of companies avoid social media because they don’t know enough about it.

While there’s enough potential for email marketers to curry favour among these detractors, specialist providers recognise the benefit of integrating email and social media, and are leveraging the opportunity to bridge customer understanding of social media platforms. 

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Categories Social email marketing Tags 2009 Marketing Industry Trends Report, brand awareness, customer engagement, customer engagement in email, customer insights, email, Email Insitute, Email Institute blog, email marketing, Epsilon, Equation Research, Facebook fan pages, Hayden Saunders, marketing tools, PricewaterhouseCooper, PricewaterhouseCooper’s 2009 Mobile Marketing Report, sharing, social networking platforms, Twitter feeds, viral marketing

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